Client: Coca Cola FEMSA

Brand: Powerade Mexico

Project: The primary objective of this project was to craft a versatile and dynamic master graphic that embodies the essence of Powerade Mexico while capturing the spirit of athleticism and vitality inherent in the marathon events across three major cities: Mexico City, Queretaro and Puebla.

The master graphic served as the cornerstone for various promotional materials and event collateral, ensuring consistency, vibrancy, and brand visibility throughout the racing experience. The logo of the race was going to change depending on the city where it was going to take place. To refer to this constant change of location, the logo design was based on a click counter, which gave the idea that it was always in constant movement.